Gwyneth Paltrow and the California-based Juice Beauty have teamed up to create a certified organic skincare line that will be available on March 1. The products are dedicated to sustainability and eco-chic living. The Goop skincare line has been researched and developed to be powerful formulations. These products are as effective as any conventional products while at the same time being good for the environment.
"I hope organics are the way the industry is going, for our safety and the safety of our daughters and granddaughters. What we flush down the toilet and the drain is very damaging to our bodies and the environment and I think the more the consumer is aware of what's happening, the more they're going to seek out products that are not only clean, but actually effective." - Gwyneth Paltrow
The line includes an E-packed Enriching Face Oil, a Replenishing Night Cream, Luminous Melting Cleanser made of jojoba esters, shea and cocoa butters, Exfoliating Instant Facial, a cooling Perfecting Eye Cream and a lightweight Daily Moisturizer. All the products are nontoxic and up to 99 percent organic. Paltrow says "We absorb 60 to 80 percent of what we put on our skin, so the idea that you're exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones-it's not great."
If you're interested in learning more about the skincare line go to Goop.com. I am excited to try these products and will be ordering March 1!
I'm off to Savannah Georgia later today to visit my daughter. Be sure to check in tomorrow because I'm eating at a great new restaurant in Savannah called The Grey! I can't wait to share with you. Follow me on Instagram at @Smithsuzanne to see pictures tonight! I would love to know what you think and what you would like to see more of! Please leave your comments in the box below!