Brand Spotlight…Perfect White Tee
How to do effortless spring style…
Perfect White Tee is a small company with a big idea…that when there's a need, there's a want. Co-founders Lisa Hickey and Jen Menchaca, two self-described "t-shirt girls" with more than 30 years of combined fashion industry experience between them, launched the brand on what felt like the perfect date - National White T-Shirt Day, February 11, 2020. Their premise was simple…create an elevated essentials brand built on quality fabrics milled in California, available year-round so customers could always restock their favorites. They started with just seven styles, and three of them remain top sellers to this day. What began as two friends identifying a hole in the market has grown into something they couldn't be more proud of - thoughtfully designed, high-quality pieces made to be lived in.
Spring dressing is an art form because mornings can be cool but by afternoon, the temperature can soar. The answer is never a heavy jacket…it's a smart layer.
That's where these pieces from Perfect White Tee come in.
This pastel striped polo shirt is just thick enough with a relaxed fit, subtle stripes, and a collar that adds just enough polish. And then there's the coordinating soft as everything sweatshirt draped over my shoulders…a look that has always signaled effortless style to me. It’s easy but put together…casual but still polished. This light blue fleece earns its keep both ways, it’s warm when you need it and so stylish tied around your waist or shoulders when you don't. It's the detail that makes the whole look feel styled but not…
These pieces are paired with a pair of ecru jeans, a darling tote with a gold heart from Quilted Koala and light blue sneakers to tie the look together. This look is easy, classic and completely wearable.
Everything is shoppable through the boutique below…the exact pieces I'm wearing plus a few other options I think you'll love.
A quick note about the tote I’m carrying…it's from Quilted Koala, which is a small woman-owned brand worth knowing. They make the most beautifully crafted canvas bags in the best styles, and this one with the gold heart detail is one of my favorites. It’s great as an everyday tote but also works for travel or as a beach bag! These totes are customizable and you can add fun details like the tassel on the one I’m wearing. They also come in a metallic finish that I love and always travel with! They’re classic, functional, charming, affordable AND they make amazing gifts!
I've been wearing Perfect White Tee tees for a few years now, and just this past winter bought my first sweatshirt and sweatpants set. I loved it so much that I immediately got another. I lived in those sets over the winter because they’re perfect (no pun intended) for working from home…cozy and comfortable but still polished enough to run errands in. The spring color palette they've just dropped has me equally obsessed, and I love any chance to support small, woman-owned brands that are doing things right.
The Easter Bunny has excellent taste and I hear he loves Perfect White Tee and Quilted Koala….just saying that these fabulous pieces make perfect Easter basket additions! My daughters love these brands as much as I do!
It’s finally a beautiful Saturday and I’m excited to get outside and do a little work in the yard! I hope you all have a wonderful weekend!
Thanks so much for reading today!
~XOXO Suzanne